Getting a Marketing Qualified Lead isn’t the finish line, but rather the starting point for us. We optimize the full digital customer journey from the moment someone discovers your brand until they become a success stories.
There are channels and tactics to utilize and optimize at every step. We target your ideal clients with messaging and content that speaks to them on the channels where they’re active; turning prospects into leads. We help to nurture your leads, providing the right value at the right time. We collaborate closely with your sales department to make the transition from SQL to sales run smoothly.
You’ve never gotten measurable ROI on your digital marketing campaigns.
A lot of campaigns you ran were around eBooks and whitepapers.
Your KPIs were centred around MQL.
The major issue? The leads were rarely ever interested in buying your product or service, and Sales rarely converted the MQLs to revenue.
Sounds familiar? Don’t worry, you’re not the only one. Up until recently, B2B marketing evolved around trying to get people to convert when they are not ready to do so. This resulted in a waste of time for both the Marketing and Sales departments since useless leads are generated that are not ready to convert.
